Director & Principal Chiropractor

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Duncan grew up in Newcastle Upon Tyne, where he experienced severe headaches throughout childhood, something that impacted his day-to-day life, school, and sport. His introduction to chiropractic came through his parents, who were already receiving care and decided to take Duncan along in search of answers. The impact was profound.

Not only did chiropractic care help relieve Duncan’s headaches, it also supported him and his family in performing at their best, both in everyday life and at a competitive sporting level nationally. Experiencing those changes first-hand sparked a fascination with how the body works and how powerful the nervous system can be when functioning well.

By the age of 16, Duncan had already made up his mind: he wanted to become a chiropractor. His early experience now fuels his passion for helping others move, feel, and live better through spinal health, nervous system function, and proactive care.

With nearly a decade of experience, Duncan specialises in spinal biomechanics, pregnancy chiropractic, and nervous system health. He’s worked with office workers, professional athletes, and new mothers to reduce pain, restore posture, and enable vitality.

Human Sciences BSc

Chiropractic MSc

Member of the GCC, RCC, BCA

Cheri is a dedicated online fitness coach who specialises in helping mums and women feel stronger, healthier, and more confident in their own bodies. With a proven system that combines tailored exercise programs, personalised nutrition blueprints, and weekly accountability check-ins, she helps her clients achieve lasting results; not quick fixes.

Her coaching is built around real life. Whether you’re juggling the demands of family, work, or a busy lifestyle, Cheri knows how to create realistic, effective plans that fit into your world. Her clients value her no-nonsense approach, her encouragement, and her ability to hold them accountable in a way that keeps them motivated and moving forward.

At Optimum Chiropractic, Cheri brings a vital dimension to patient care; offering guidance that goes beyond spinal health, supporting women with the lifestyle changes that make long-term wellbeing possible.